HOLDER

Modernising and unifying four identity verification brands into a single global system.

Modernising and unifying four identity verification brands into a single global system.

Modernising and unifying four identity verification brands into a single global system.

Role

Head of Design

Company

GBG

Focus

Brand system, digital, product

Main Project Image
Main Project Image
Main Project Image

Impact

Unified four brands into one coherent global identity

Improved consistency across teams and regions

Rebranded global website delivered a 10% reduction in bounce rate and 8% uplift in demo sign-ups

Challenge

GBG’s portfolio had grown through acquisition, resulting in fragmented brands, inconsistent experiences, and duplicated effort across teams and regions.

Solution

I led a full in-house rebrand to unify the portfolio under a single GBG master brand, focusing on clarity, flexibility, and scalability across product and marketing touchpoints.

Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #2
Large Project Gallery Image #2
Large Project Gallery Image #2
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2

Execution

Contribution

Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
  • The image featured in the carousel #1
  • The image featured in the carousel #2
  • The image featured in the carousel #3
  • The image featured in the carousel #4
  • The image featured in the carousel #1
  • The image featured in the carousel #2
  • The image featured in the carousel #3
  • The image featured in the carousel #4
  • The image featured in the carousel #1
  • The image featured in the carousel #2
  • The image featured in the carousel #3
  • The image featured in the carousel #4

Outcome

Next project