Growth unlocked London
Impact
250+ sign-ups for a 150-capacity in-person event
128 attendees on the day
Full ownership of the event brand, promotion, and on-site experience
Challenge
The event needed to generate demand quickly while standing out in a crowded calendar of industry conferences and meetups. Capacity was limited, so the focus was not just on volume, but on attracting the right audience and delivering a high-quality experience that reflected GBG’s brand and expertise. The challenge was to create a compelling event identity and campaign that could perform across channels and translate seamlessly into a live, in-person experience.
Solution
I led the creative direction for Growth Unlocked London, developing a clear event brand and experience that worked across digital promotion, registration, and the physical environment. The approach focused on clarity, confidence, and consistency — ensuring the event felt well-considered and premium at every touchpoint.
Execution
The work included the development of event branding, promotional assets, registration journeys, and on-site materials. Creative was designed to perform digitally while translating cleanly into the physical space, creating a consistent experience before, during, and after the event.
Contribution
I owned the creative end to end.
Led creative direction for the event brand and visual identity
Designed campaign assets across web, CRM, and social promotion
Owned the end-to-end experience from pre-event marketing through to on-site delivery
Worked closely with marketing and events teams to align creative with commercial goals
